How pulsating is your design?

pepper square

Pepper Square

1 min read



Web - Design for Performance

Web is the medium to delve deeper for clarity, interactivity, and continuity.The web is a great platform to engage and understand customers as they consume content while searching, researching, socializing and shopping online.

The web gives a deeper insight into customer profile. It reveals their likes and dislikes. To get to know them better, you need content that is addressed to them instead of talking about yourself. For instance, instead of writing about what a great product you have, focus on how the product can benefit the user.

Mobile - Design for Touch

The mobile on the go needs a design that speeds up decision making.Is the ticket to the next show available? Customers need to know now! Don't lead them to two more clicks where they have to see boring ads. There is no need for fancy visuals either. "Yes" or "No" is all they want to know and if yes, how they can book their tickets and get on with their lives.

Tablet - Design for Immersive Experience

On the other hand, consider where and when people use a tablet. Often they are more relaxed and willing to be immersed in experiences that are rich and engrossing.

A design is an innovation journey! And, here's how we design to address the users' functional & emotional needs along this journey. The outcome may be intangible, but it’s undeniably powerful.

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28 Responses

  1. suhas
    May 13, 2015 at 3:35 pm

    webpages(Desktops) should be user friendly as they have the complete access to entire details in short and sweet style with lot of UI.
    Mobiles are best when in fast use making the application look and feel curios with all sort of short keys like one touch buttons
    Tablets are semi’s ,comfy at look and stylish its first look at the design of the web-page with its own standards would be the great fun to watch

  2. Saravana
    March 16, 2015 at 4:47 am

    Design is not a thing that we have more elements and colors, it has to serve the purpose for the specific customer usage on various device

  3. Deepti
    February 18, 2015 at 8:58 pm

    I would describe desktop as an unrestricted playground. Full-on design and performance challenge to create optimized experience in case of mobiles. Tablets take the uncomfortable mid point. Although you mention that tablet users are willing to be immersed in rich experiences, there is a lot of scope of improvement to make their experience much better. Making the action buttons bigger, increasing font size and line height for tablets are a few points.
    All in all, a very crisp and clean article for beginners.

  4. Pavan
    January 29, 2015 at 6:16 pm

    The design should be User friendly, rather than using more text on website, using images,icons makes user friendly. Website for mobile should be different from the standard web page, so that it could be easy to read it in mobile.

  5. Deepak
    January 29, 2015 at 5:55 pm

    Nice post this actually talks the aspects that industries has to focus on in each of these technologies which makes people more comfort.Great.

  6. chandrashekhar K
    January 26, 2015 at 5:29 pm

    This thought told how the technology making the human life easy and making the portable devices for the users so that the user can get any information at any place at any time.

  7. Nambirajan
    January 11, 2015 at 4:36 pm

    To add to this – PC is a ‘lean in’ device. Though mobile and tablets tread into all kinds of lean in and lean back territories, mobiles are of course for efficiency whereas tablets can be for laidback consumption.

  8. Anil
    December 26, 2014 at 9:43 am

    WEB-is a ocean for developing or advertising will get knowledge from web.we can learn the things just typing http://WWW.Mobile- Now a days it has become part of our body like ice and ears.Tablet-desktop>>>laptop>>>>tablet….tablet is easy to carry.

  9. Muralimanohar G
    November 15, 2014 at 1:37 pm

    Web is the perfect showcase for our product

    Mobile is a simplified version and they need to know about the product in a less words

    Tablet relies on a both for better user experience

    Combo of above is a Great deal..

  10. Deepa
    September 24, 2014 at 6:07 pm

    “Technology at your finger tips” is true but to go on broader aspect “Everything at your fingertips” stands valid. Users have the liberty to access information the way they want it. Being there at that very moment helps your business stand out.

  11. Vineet G Nair
    September 18, 2014 at 4:23 pm

    Simple-Descriptive-User-friendly. Combine them with a little creativity and logic and we have a great website for any device.

  12. Ananthakumar R
    September 16, 2014 at 12:12 pm

    Web is inevitable in this modern world. People are using all the three depicted things above. So that our designs must meet their expectations. Though all the above devices are common, the usage is specific in certain things which are
    -Visuals differs for each of the above devices
    -The usage differs between computer and mobile devices (for an example certain websites are accessed by browser in computer but in mobile devices they use apps)

  13. Abhinethri R S
    September 1, 2014 at 4:33 pm

    Nice article showcasing how the users makes use of devices as per their needs.Key object is mainly to design the app or website that could reach all the end users with friendly manner.

  14. Akash K
    July 30, 2014 at 2:52 am

    This is a really well crafted article which has categorized the different ways in which people use technology to find out more about your brand either through web,mobile or a tablet. The key in designing a good website or an app is to first understand your target audience well. while designing for a relatively younger audience or the youth you can put in more eye catching designs as the younger generation feel more in towards you. for a relatively older audience like your clients its not only providing a good design but as well as to provide an equally good content to market yourself.

  15. July 2, 2014 at 4:47 am

    Sticking to the old ‘web design only’ formula doesn’t work now. Design has to be implemented on various platforms.
    Users using different platforms have different goals and needs and they want information quickly. Same way a designer has to conceptualize, design and build.

  16. May 27, 2014 at 6:10 pm

    Informative topic speaks about the different type of platforms and basic designed strategy required for designing in the various platforms. As mentioned it is true the designing should be based on the various platforms we design. Web ,Mobile and tablet each has its own requirement that need to fulfilled.

  17. Subhrajyoti Basu
    May 8, 2014 at 6:25 pm

    the many ways of utilizing and implementing technologies in different forms as per the requirement.

  18. March 1, 2014 at 12:23 pm

    Short, simple yet interesting post. A good understanding of the T.A & their requirements will always gives a competitive edge in the business.

    Every business is different & carries a distinct value. And a site with a decent design, simple/good user interface & accurate,errorfree & targeted content definitely adds value to the brand.

  19. Ashish Didwania
    December 24, 2013 at 6:39 am

    Simple and yet so powerful. Great Post. I will qualify this as a perfect example of: ‘Human centered design with an empathetic backdrop’.

    Also, a common thread which binds all three contexts is ‘simplicity’. Effective design calls for simplicity, because it is the necessary characteristic which connects the ‘individual’ to your idea and also paves way for bringing maximum ‘individuals’ under the subset of ‘users’.

  20. December 11, 2013 at 4:30 pm

    Thanks for this post! It is very helpful for beginners to understand the distinction between a tablet/web and mobile and their respective content creation. Very precise and handy.

  21. Rahul Matthew
    November 27, 2013 at 7:00 pm

    We live in an age where information is just a click,scroll and swipe away.People just want information for their immediate need at that moment.Somebody who helps them achieve this will be not be forgotton.

  22. R Pavan Kumar
    November 25, 2013 at 6:01 pm

    We Indians are blessed with the ingenuity to apply frugal engineering principles effortlessly and come up with amazing inventions. In a way we must be thankful to our friends on other side of the globe who have got used to a culture of abundance and endless consumption.

    A gentleman once said the simplest definition of UX is “don’t make me think”. Apple does the job of creating simple yet powerful UX designs, even a kid can use a apple product effortlessly.

  23. R Pavan Kumar
    November 25, 2013 at 5:49 pm

    Rightly said. Medium through which your customer is going to reach you will have a huge impact on your design strategies and the content to be put in.

    I see a few websites which give all the information except the one you need the most – case in point being the web site of a famous conputer and laptop manufacturer, you have to really search very hard to find the phone number of thier customer care.

    Websites of many major telecom companies also i feel are unorganized. Thankfully a major banks website has recently been revamped to make it much more user friendly than it used to be.

    Organizations have to understand that the attention span of consumers is very short, if you can not catch their attention in the initial few seconds, your clients are surely gonna be frustrated with your medium.

  24. Ruchi Kumari
    November 23, 2013 at 5:27 pm

    I agree that different mediums are used during different times.A mobile is used for quick decision whereas web or desktops during relaxed time. So the design should be made keeping in mind when and how a user will use it along with providing only the necessary information that gives brief detail about the product. It should be user centered and not product centered.

  25. November 21, 2013 at 4:14 pm

    Very thorough. You guys are really expanding on all this stuff and its great!!

  26. Linto Thomas
    October 29, 2013 at 1:29 pm

    As we all know now a days every one shifting to mobile computing. So designing for the mobile or a tablet will highly influence the market.

  27. Akansha
    October 3, 2013 at 5:16 pm

    Rightly said, the mobile apps should be made more user friendly by keeping them as simple as possible. With the advent of smartphones, web has to a great extent been replaced by mobile apps. So to maintain the same user base, focus should be more on simplifying the process instead of using heavy graphics or unnecessary detailing because while using a mobile app the patience level of the user decreases while his expectations increase.

  28. Soumyaraj Das
    September 12, 2013 at 6:56 am

    Thanks for sharing such a thoughtful and pulsating post. Really nice knowing that what’s the first step of approach to a user centred design.