How to design for meaningful user engagement



1 min read



Any great design is about creating a tradeoff between critical features and simplicity. Therefore, the need to simplify user engagements is even greater keeping design at the core of usability.

Here is a use case featuring the engagement aspect of design and usability; animations

Superfluous animations: Most designers love to create animation, however; it is good to remember that not all user interactions deserve animation. But, animation can be effective if designed with a purpose. See example of a functional animation designed to send a verification code. It tells the user that the code is being sent and engages the user both visually and effectively.

Whereas, the PayPal receipt, on the other hand, is just a superfluous animation which when disabled will not break the information flow in any way.

PayPal Receipt Concept on Dribbble

Stripe Checkout’s Animation

The goal of animations should not solely be entertaining the user, but rather, they should be helping the user better understand what's going on and how to use your product most effectively.

Any great animation must serve a functional purpose. However, it’s easy to make every element on a screen fly and bounce all over the place, so we tend to do it. And it’s fun too! But wait, your customers will hate you.

Before you leave, take a quick look at other important aspects of design and usability.

Use case I: Information overload
Use case II: Mystery Meat navigation



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