How to engage users with relevant information

Nikhita

Nikhita

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While users look for straightforward, fast and easy consumption of information and navigation options, humans tend to stuff information into every open space. Why? Why clutter up with unnecessary noise and distraction?

Here is a classic use case featuring one of the most important aspects of design and usability; relevant information.

Information overload: The LA parking sign is a classic example of information overload that was redesigned to make it more user-centric and effective. The multiple red messages posted in the old parking sign design confused the users and when Nikki got a parking ticket, she decided it was time to redesign the signs to make it more simple and effective.

Parking Signs in Los Angeles

Nikki’s Parking Sign

Nikki’s new parking design used visuals with familiar colors and signs to convey the message effectively. It allowed users to get to know quickly whether they could park at a particular spot or not. Drivers got the message instantly with a simple text labeled ‘Yes’ and ‘No’ in green and red! Sometimes that is all it takes to make a design effective.

‘Love the white space’ and reduce noise so that the users can accomplish their task with no distraction. After all, less is more!

The right design engages the users and leads them to the information quickly.  Here is another use case on bad UX design that prioritizes form over function.

Use case II – Mystery Meat navigation

 

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